In 2025 more users than ever chose Builder as their content platform, producing millions of new content entries and delivering delightful experiences to their customers. By leveraging Builder, users were able to ship content faster, create complex animations and pages without being blocked by developers, and deliver more personalized and targeted content for end users leading to better conversions and engagement.
Building for the future
At Builder, we've been engaged heavily in AI, developing tools to help product teams ship ideas beyond content. With the rise of AI, there is a shift in expectations coming. AI and agents have made it possible to ship things faster than ever. If you think it, you can create it. From images to videos to complex apps, the expectation to have things instantly is growing. Teams are expected to do more with less.
The question isn't whether content teams can move faster - it's whether their tools will let them.
In 2025, we focused on making our platform the answer to that question. Through investments in our infrastructure, new integrations like our CMS MCP Server, and breakthroughs in Editor AI, we continued to build on our existing foundation for content teams - focused on enabling them to move at the speed of their ideas, not the speed of their engineering backlog.
What we shipped to help you move faster
Editor AI
Editor AI transformed how content teams create in 2025. Instead of building pages element by element, teams described what they needed and AI delivered.
The breakthrough wasn't just speed; it was intelligence. Editor AI leverages Design Tokens , custom components, and templates to generate on-brand content that matches established patterns.
Need five headline variations for A/B testing? Done.Want to adapt an existing section for mobile? Handled.
The entire creative process - from concept to variants to publish - collapsed into a natural conversation with AI, eliminating the gap between imagination and execution.
CMS MCP Server
In 2025, we bridged the gap between content and AI agents with the Builder CMS MCP Server.
Built on the Model Context Protocol, this integration makes Builder content conversational. AI tools can now search, update, and create content through simple prompts instead of only API integrations. By making content accessible to AI agents and custom workflows, we laid the groundwork for autonomous content management.
Imagine a future where AI understands your content structure, suggests optimizations based on performance data, and even generates new content that follows your established patterns.
The MCP Server transforms Builder from a platform you use to create content into a platform that AI can use to help you create better content.
A Reimagined Visual Editor (beta)
This year saw a beta release of a rebuilt Visual Editor with a streamlined, simpler UI. Moving fast requires interfaces that feel intuitive using familiar patterns, not complex UI elements. The redesign embraced Figma-like conventions - resizable sidebars, text-based tabs, minimal overlays - giving designers an immediately recognizable foundation. However, the real transformation was philosophical: content workflows can be AI-first. Editor AI now handles animations, events, and data bindings through natural language, making the need for elaborate configuration UIs secondary.
The result is a visual editor that lowers the barrier to entry while expanding what content teams can accomplish.
API and Infrastructure improvements
Updates to our Content API and infrastructure late in the year helped us finish the year strong, delivering record Black Friday numbers - always one of the biggest content days of the year for our customers. This year, we saw users with significantly increased traffic - some customers going 2-3x over their numbers from last year - with zero downtime and improved latency.
We expect these improvements to help customers achieve their goals throughout 2026, and we will continue to work to ensure consistent, fast content delivery that scales with a wide range of content workflows.
Other Improvements
In addition to the things above, we continued to work to improve the overall Builder Publish experience delivering things like:
- Recurring content
- Improved commenting experience
- Activity logs for admins
- Advanced SSO for easier onboarding
- Bulk actions, folders, and subfolders for easier asset management
- Global search across all content
- Additional API endpoints for things like asset deletion, content model creation, and adding global webhooks to spaces
- Enhancements to third-party plugins for Smartling and Algolia
We are continually making improvements to the platform based on user feedback, and customer input, and where we see the content management space moving.
Looking ahead to the future
While 2025 was about laying groundwork and making AI work within familiar workflows, 2026 and beyond will be about reimagining what those workflows could be.
The foundations we built this year - Editor AI understanding your design systems, the MCP Server making content conversational, and interfaces that prioritize prompts over clicks - all point toward something bigger.
We're moving from AI as a content assistant to AI as an autonomous content agent.
Imagine content teams who don't just create faster, but create smarter.
AI that doesn't wait for instructions, but proactively suggests what to build based on performance data and user behavior. Campaigns that evolve from a single Notion or Google doc, with AI generating variants, scheduling tests, and surfacing insights. Content that adapts, personalizing itself based on what's actually working for your audience.
This isn't a far-off reality. It's the natural evolution of what we built in 2025 where the gap between "I need this" and "it's live" continues to shrink.
The traditional CMS asked teams to manage content. Builder in the future will help teams understand it, optimize it, and evolve it.
